As a result, case study on researchers focus on Starbucks coffeehouse strategically located within the reach of its customers especially in distinct locations within, Taiwan, Beijing, Hong Kong ensure an easy analysis of the study findings. More importantly, the use of secondary data analysis in carrying out this research would be viable as compared to other research methods. More so, Starbucks both in China and UK remains focused in meeting to the needs of their clients, as a way of increasing the greater possibility to gain customer loyalty. More significantly, existence of French and Italian coffee markets made it essential for suitable location it is through Starbucks Corporation marketing channel in the UK  that its products in the conveniently located stores remained accessible and available to its consumers in the UK market (Giddens 2002). More so, Starbucks Association meet community needs through promotion across China through coffee ground environment program, construction of school buildings and participating in beach cleaning. This study offers an in-depth analysis on the closedown of a Starbucks café, a foreign firm, and its penetration in the China. Considerably, the approach used at Starbuck seeks to reinforce the concepts of control and management of quality, service reliability, and efficient operations in action as its key strategic aspect in operations management. Starbucks marketing strategy in China was based on customization in response to diverse Chinese consumer target segmentation. As a remarkable company, Starbucks Coffee Company has grown into a global brand since its founding in 1970 in Seattle, the United States, concentrating on increasing customer satisfaction by treating each customer with respect and dignity. Indeed, focus on relevant marketing strategy used by Starbucks that has contributed to the company’s strong financial performance and the company’s enhanced competitive advantage among its competitors in its global expansion. With increased profitability in Chinese market the focus shifted from expansion in the US to China  leading to continued store openings and establishing new coffee bars in Beijing, Tianjin, Shanghai, Guangzhou and Shenzhen as the largest market outside of the US (Starbucks Corporation 2014). According to the choice of the Chinese people and selling a different kind of tea. More significantly, the company’s new pricing was decided during the rebranding of the coffee stores as it faced competition within the popular Kings Road, and Chelsea area in London. Despite increased criticism in 1999 during Starbucks entry embracing of strategies to handle cultural and structural issues lead to fulfilment of the company’s mission, vision and objectives. More so, Starbucks will always increase in market share, profitability and productivity as it provides suitable products because of its business enterprise’s success based on the high quality, reliable products and service leading to fulfilment of the company’s mission, vision and objectives. As differences in geographic location, culture, tradition and other factors affect market profitability, it is necessary to adjust and adapt diversified strategy in each country. No one could have guessed that Chinese would ever drink coffee instead of tea. More remarkably, the increased levels of establishing a strong brand loyalty allows for the company to sustain competitive advantages as compared to its competitors and give them the market opportunity to charge a premium price for its coffee products to their clients. Offering ‘third-place’ experience.Starbucks stores are effectively positioned as a ‘third place’ away from home and work, where people can spend time in a relaxed and comfortable environment with their friends or alone. Price Strategy of Starbucks. Starbucks business strategy is based on the following four pillars: 1. Indeed, Starbucks has won over the young and old perception of the coffee drinking culture in the country known for tea (The Wall Street Journal 2010). Communicating price increases effectively is crucial to a successful price hike, and managing customer perception is a key part of the Starbucks strategy. It charges 20% higher prices in China compared to other parts of the world. Notably, Starbucks Company focus on using viable marketing strategy, management of quality, service reliability, and efficient operations. 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